Judy's Candy Company continues to blend tradition with unquestionable taste in its constant search to win over the heart and mind of every discerning sweet tooth. Fresh ingredients and fresh ideas join with old-fashioned values to create a brand that personifies the handmade warmth and sweetness of yesteryear while looking tomorrow squarely in the eye with a new focus.
New packaging, trade support programs, value pricing, and an extended offering of SKUs is targeted to boost the brands ''shelf esteem'' at the same time improving our valued retail partners' profits. So, over the next year expect a lot of changes that will create more excitement and growth for the Judy's Candy Company brand.
But, in case you are worried, our diligence to yesterday's values of handmade quality and unquestionable taste will never change. Our new tag line is not only a definition of our excellent products - it is a reflection of how we nurture and grow our retail partner relationships. ''One of a kind... made one at a time.'' That's Judy's Candy, inside and out.